In this conversation I interview Cheyenne Brink, who owns Brink Management, a TikTok Talent Management company! Overview of our conversation: 00:00 Introduction and Background 01:35 Getting Started in the Industry 06:07 Building a Talent Roster 07:38 Identifying Potential in Content Creators 10:42 Leaning into Virality 13:14 Growth and Sustainability in the Creator Space 15:26 Reaching a Sustainable Income 17:44 Financial Considerations for Creators 19:06 Income of Influencers 20:47 Opportunities for Full-Time Creators 22:45 When to Get an Agent or Management Company 24:33 Outreach and Inbound Management 26:53 Unfilled Niches in the Creator Space 29:24 Content Creators Discussing Sobriety 30:24 Niche Management Agencies 33:06 The Need for Niche Agents 34:55 Creating Specialized Management Companies Connect with Charlotte Trecartin on LinkedIn, and follow As A Creator on Instagram