Abby Rosilier, the founder of Abby Rose Cases, shares her journey of starting a successful phone case business and growing her social media presence on platforms like TikTok and Instagram. She discusses the strategies she used to create viral TikTok videos, the importance of posting consistently, and the effectiveness of TikTok Live for boosting sales. Abby also talks about the challenges of editing long TikTok videos and the benefits of switching to a business TikTok account. She shares her plans for the future of her business and offers tips for small business owners and TikTok users. This episode is sponsored by CHARCHARMS 00:00 Introduction and Recording Instructions 01:20 Starting Abby Rose Cases and Getting into TikTok 03:53 Growing on Instagram and TikTok 06:13 Creating Viral TikTok Videos 08:36 Experimenting with Different Types of TikTok Content 11:44 Posting Frequency and Repurposing Content 15:16 Utilizing TikTok Live for Sales 18:10 Using Games and Interactive Elements in TikTok Lives 20:37 Growth Tools: Viral Content, TikTok Lives, and Followers 22:25 Editing Long TikTok Videos 23:46 Switching to a Business TikTok Account 25:22 The Role of TikTok Shop in Sales 26:41 Expanding the Business and Future Plans 30:42 Tips for Small Business Owners and TikTok Users