Today we interview Jake Karls, the co-founder of Midday Squares, a brand that prioritizes storytelling in their social media content. Jake emphasizes the importance of authentic storytelling and emotional connections with customers. We discuss the impact of platforms like Instagram and TikTok, as well as the value of engagement and community-building over follower count. Jake advises businesses to have a clear vision and intention for their content, focusing on authenticity and values. Overall, this episode highlights the power of storytelling in attracting and retaining customers!