In this conversation, Sarah Grosz shares insights and strategies for influencer marketing. She emphasizes the importance of educating and empowering influencers, providing them with content examples and direction. We discuss my experience at CharCharms, where we send ideas and links to influencers for video collaborations. We also highlight the challenges of working with influencers and the need for adaptability. Sarah predicts future trends in influencer marketing, such as social platforms creating their own shopping features and stronger live streaming incentives. Working with Influencer Managers and Talent Agencies Collaboration with Marketing Teams Tips for Building an Influencer Strategy Integrating UGC in Marketing Mix Balancing Brand Voice and UGC Giving Direction for UGC Campaigns Educating and Empowering Influencers Providing Direction and Ideas for Content Challenges and Unexpected Results Future Trends in Influencer Marketing Connect with Sarah Grosz This episode has the CUTEST sponsor EVER! Only click if you like cute things.