I want people to understand South Asian art as broader than a single gallery or a single artist, but as a larger cultural movement. I want people to encounter art in all parts of their lives, and I’m constantly thinking about new ways to achieve that. I was very aware, as someone launching a South Asia-focused gallery, that this was the cultural dynamic that undergirded the way that most people in the West were thinking about art from the region. Taking that on directly and inviting artists to work with that theme was a really important ground for setting the ethos of the gallery and the types of critical questions we wanted to tackle with the work we were doing. My guest today is Rajiv Menon, a gallerist and curator who is carving out a distinctive space in the contemporary art world. Based in Los Angeles, Rajiv Menon holds a PhD from NYU, where he studied global media and visual culture, and he's also a passionate collector of South Asian art. He founded Rajiv Menon Contemporary with a clear mission: to bring artists from South Asia and its diaspora to a wider audience, and to cultivate a new generation of art collectors within these communities. His exhibitions have tackled fascinating themes, from the exuberant and sometimes overwhelming world of the Indian wedding through Viraj Khanna's intricate textile art in Why Did I Say Yes?, to a deep dive into the creativity of Kerala in Three Steps of Land, and a compelling look at how artists transform nostalgia into an aesthetic movement in The Past Is a Country. His work resonates far beyond the gallery walls, aiming to shift our collective culture. He's also recently been honored by the City of Los Angeles for his contributions to the arts. @rajivmenoncontemporary