In this episode of the All Things Sustainable podcast, we're talking to Carbon Measures CEO Amy Brachio. Carbon Measures is a business-led coalition launched in 2025 with a goal to establish consistent product-level carbon intensity standards and a ledger-based carbon accounting framework. Amy explains how measuring carbon intensity at the product level will drive market-based solutions to reduce emissions at the lowest cost. "We're looking at, how do you unlock the demand such that the products that we need to be sold — lower carbon emission steel, lower carbon emission fuels, lower carbon emission cement — are able to be sold in a way that is profitable for the organization such that they continue to drive the investment and the scale that we need," Amy says. In the interview, we hear what's on Carbon Measures' roadmap; why Amy welcomes dialogue with existing standard-setters like the Greenhouse Gas Protocol; and how the coalition plans to grow. Current Carbon Measures members include some of the world's largest companies across industries and geographies, such as oil and gas major ExxonMobil, big Spanish bank Santander, automaker Toyota and mining giant Vale. "These are organizations that have invested heavily in low-carbon emission solutions," Amy says of the coalition members. "The benefit for them is that they get to have demand for the products that they've invested in." Listen to our episode How GHG Protocol's emissions standards for business are evolving | S&P Global Read reports from S&P Global Energy: Taking stock of the carbon accounting dialogue A roadmap to a carbon differentiated market S&P Global's All Things Sustainable podcast is the official podcast of Climate Week Zurich. Learn more about the inaugural Climate Week Zurich here: Climate Week Zurich | 4-9 May 2026 Copyright ©2026 by S&P Global DISCLAIMER By accessing this Podcast, I acknowledge that S&P GLOBAL makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. Any unauthorized use, facilitation or encouragement of a third party's unauthorized use (including without limitation copy, distribution, transmission or modification, use as part of generative artificial intelligence or for training any artificial intelligence models) of this Podcast or any related information is not permitted without S&P Global's prior consent subject to appropriate licensing and shall be deemed an infringement, violation, breach or contravention of the rights of S&P Global or any applicable third-party (including any copyright, trademark, patent, rights of privacy or publicity or any other proprietary rights). This Podcast should not be considered professional advice. Unless specifically stated otherwise, S&P GLOBAL does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of S&P GLOBAL. S&P GLOBAL assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials and/or links referenced herein. Moreover, S&P GLOBAL makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties. S&P GLOBAL EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.