I sat down with an inspiring Venezuelan-born entrepreneur, Valenttina Griffin, who has made Iceland her home. Through a lively conversation, Valenttina shares her experiences of navigating different cultures, thriving in the tech industry, and her entrepreneurial journey that spans multiple continents. Join us as we explore her insights on leadership, the power of community, and the importance of personal growth. Valenttina’s Journey Across Borders Valenttina’s journey began in Venezuela, where she enjoyed a tropical, sun-filled upbringing surrounded by strong women and positive role models. She fondly recalls the freedom of her childhood and notes the cultural contrast when she moved to Norway as an exchange student in the early 2000s. Her adventurous spirit and curiosity led her to embrace this transition. Learning the Norwegian language and culture opened doors for her, eventually helping her adapt quickly when she moved to Iceland. https://youtu.be/O2q2l8V1bdU Save 25% on Your Stay at Center Hotels in Reykjavík The sponsor of this episode is Center Hotels, a collection of nine stylish hotels located throughout downtown Reykjavík. Whether you want to stay close to the harbor, shopping streets, restaurants, nightlife, or some of the city’s most iconic landmarks, there’s a location that fits your travel style. I’ve partnered with Center Hotels to offer my audience an exclusive 25% discount when booking directly through their website using the code ATI25 at checkout. The code is valid through May 2026, making it a great opportunity to save on your stay while experiencing some of the most conveniently located hotels in Reykjavík. Adapting to Icelandic Culture Life in Iceland was quite different. Valenttina immersed herself in the local culture, learned the Icelandic language, and embraced the insular lifestyle. She reflects on the warmth of Venezuelan interactions, marked by hugs and close personal contact, contrasting sharply with the reserved nature of Icelanders who value personal space. Yet, the support she received from the Icelandic community has been invaluable, helping her form a deep connection with her new home. Women in Tech: Establishing a Supportive Network* As a woman in the tech industry, Valenttina shares her personal experiences and challenges in navigating a male-dominated field. She is part of Women Tech Iceland, an organization that provides a platform for women to feel safe and share their stories. Valenttina emphasizes the importance of recognition for women in tech and the need for creating role models for future generations. The group facilitates events that foster community support and networking opportunities, bridging the gap between Icelandic and foreign professionals. Cultural Insights and Leadership Challenges Valenttina Griffin discusses the nuances of working in Icelandic companies and how she manages cultural differences. She has witnessed firsthand the challenges of integration for foreign women in the workforce, highlighting language as a significant barrier. Despite these challenges, she credits her success to the Icelandic language skills and cultural understanding, which have helped her build trust and rapport in leadership roles. Valenttina’s Approach to Embracing Personal Growth and Neuroplasticity Beyond her professional achievements, Valenttina is passionate about neuroscience and neuroplasticity. She believes in the power of personal growth and continuously adapting to change. Her advice to women, and to anyone seeking growth, is to love themselves, set healthy boundaries, and not ignore red flags in personal or professional relationships. These principles guide her as she navigates her entrepreneurial journey and raises her family in Iceland. Launching UGrow: Revolutionizing the Service Industry in Iceland Valenttina’s latest venture, UGrow, focuses on optimizing recruitment processes within the Icelandic service industry. This initiative aims to streamline seasonal hiring, ensuring that both employees and employers are well-matched and meet legal standards. By doing so, Valenttina hopes to improve the experience for foreign workers and support the thriving tourism sector in Iceland. A Vision for a Diverse and Welcoming Iceland Through her work with Women Tech Iceland and You Grow, Valenttina is helping shape a more inclusive and diverse Iceland. She envisions a future where international talent is integrated seamlessly into Icelandic society and where everyone is encouraged to embrace change and growth. This conversation is not only a testament to Valenttina’s strength and adaptability but also an inspiration for anyone looking to explore new horizons and make a difference in their communities. Share this with a Friend Facebook Email Threads Let’s Be Social Youtube Instagram Tiktok Facebook