How do chatbots know what you want? How sure of your intent does a bot have to be to give you an answer? And are chatbots the solution to personalized cookie-less advertisements? In this episode of AI LITERACY Robert Redmond, Design Principle and Head of AI Ad Design at IBM Watson gives us an answer to these questions. We talk about how chatbots are built and what types of chatbots there are as well as how conversational marketing is taking the experience of an engaging advertisement to a new level.