Building AI Risk Mitigation with Ina Jelic Enough CEO | EP114

Subscribe to AI Agents Podcast Channel on YouTube: https://link.jotform.com/subscribe-to-podcast What happens when AI leaves the lab and enters real life? In this episode of the AI Agents Podcast, host Demetri Panici sits down with Ina Jelic, Founder & CEO of Enough, to explore how AI can be used to solve one of the most critical and human problems: personal safety. Ina shares a powerful personal story that led her into building an AI-powered wearable — a mini AI bodyguard — designed to detect threats autonomously using multimodal AI, including audio and video analysis. From real-time danger detection to evidence collection and intelligent escalation, this conversation dives deep into how AI can replace human limitations in high-stress situations. You’ll hear how AI agents reason in real time, why edge AI matters for safety-critical products, and what it really takes to bring AI + hardware into the real world. This episode also explores the emotional, ethical, and technical challenges of deploying AI systems that people rely on when it matters most. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ⏰ TIMESTAMPS 00:00 – Why AI going live is both exciting and scary 00:48 – Meeting Ina, Founder & CEO of Enough 02:37 – A real-life attack and the reality of personal safety 05:46 – Introducing the AI-powered wearable bodyguard 08:59 – Audio threat detection and keyword analysis 10:42 – Video analysis, object detection, and behavior patterns 13:17 – Why AI must act without user input 14:01 – From idea to R&D: building the product 16:16 – Why evidence matters psychologically 18:21 – How AI became the true core of the product 19:52 – AI in police systems and manual processes 21:14 – How AI evolution changed the product architecture 23:38 – Edge AI and real-time decision making 25:00 – What edge AI actually means 28:31 – How it feels to finally bring AI into the real world ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Sign up for free ➡️ https://www.jotform.com/ ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Follow us on: Twitter ➡️ https://x.com/aiagentspodcast Instagram ➡️ https://www.instagram.com/aiagentspodcast TikTok ➡️ https://www.tiktok.com/@aiagentspodcast ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬