Media is everywhere. Wittingly or not, it is a huge part of our lives and one of the most dominant and influential forces in our society. So what media we consume, and more specifically the messages, information and narratives it disseminates, is highly instrumental in shaping our own thoughts, perceptions, attitudes, prejudices and biases. Which is why, of course, when it comes to ageism, it is fundamental that we look at the media. The media has the power to nurture and reinforce existing ageist stereotypes, but equally it can disrupt and drive positive change, presenting evidence and new narratives. So Episode 1 of 'Ageism Is Never In Style - The Podcast' explores the media's role in driving ageism - and our relationship with it. Hosted by our Founder award-winning 'ageism-fighting trailblazer' Jacynth Bassett, and joined by identity commentator, educator, multi-platform broadcaster and ‘agent of change’, Caryn Franklin MBE, together they discuss how ageism manifests across the media, why we are so receptive to ageist and anti-ageing messages, and ultimately explore and share with listeners how we can all collectively play a role in eradicating ageism and drive positive change.